BallStreet Trading received the 2022 Extreme Sports Innovation Award at the EGR Innovation and Marketing Awards.

West Midlands has signed a 10-year Strategic Framework Agreement (SFA) with the Global Environment Facility (GEF) to accelerate regional efforts to drive international growth in this booming sector. ..

Through this partnership, West Midlands will join Singapore’s GEF headquarters and a network of global hubs, including ongoing developments in Brazil, China, Turkey, Japan, the Middle East, Africa, the United States and more.

The deal, led by the West Midlands Growth Company (WMGC), consolidates the region’s position as a hotbed for the gaming and esports industry. West Midlands is already responsible for a quarter of UK production in this sector.

The partnership builds on West Midlands’ position as a UK gaming and esports hub, with a total of 130 gaming companies in the region, including Codemasters, Ubisoft, Playgrounds, Sega Hardlight and more. there is.

The sector employs a workforce of over 3,000 gaming professionals in the region. The University of Warwick has also been named the UK Esports University of the Year for the fourth consecutive year, with a significant investment in state-of-the-art equipment and talent.

Premier League club Wolver Hampton Wanderers is also focused on esports, hosting its own esports organization with teams in the UK, Europe and China, and last year partnering with North American esports giant Evil Geniuses. Announced.

Paul J. Foster, CEO of Global Esports Federation, said: And adjacent sectors. West Midlands leadership continues to demonstrate strong collective ambition and diverse capabilities in this dynamic region. Through a partnership with the Commonwealth Games Federation, through the upcoming Commonwealth eSports Championship and this historic strategic framework contract, we will bring support, expertise and strong hands-on commitment to the region for 10 years. Unleash what accelerates infinite growth. Opportunity for people and businesses who are lucky enough to be here. »»

Andy Street, the mayor of the West Midlands region, said: Regional Ambition-Becoming the Global Leader in the World’s Fastest Growing Entertainment Sector. Fortunately, celebrities like Sega Hardlight and Codemasters are just around the corner. All of this contributes to the growth of West Midlands as an esports hub. We are now taking the next step by partnering with the World Esports Federation to drive investment and create high quality, state-of-the-art jobs in this incredibly dynamic sector. These are important times for West Midland and we look forward to the continued prosperity of this sector. »»

Ian Ward, leader of the Birmingham City Council, said: Through our partnership with the Global Esports Federation, we are transforming this growing global economic and cultural opportunity into a regional growth plan. The 10-year effort will help bring more major events to the city and attract foreign visitors to the region. It also includes the development of new esports innovation and research centers that have the potential to invigorate local technology. Starting with the Federal Esports Championships in August next year, we look forward to offering esports to new fans and talented viewers here in Birmingham. »»