Local governments facing the transformation of sports

Yes, sports are the true heavyweight of the economy. According to a survey by the Research Department of the Groupe BPCE Banking Group in 2020, the total weight will be 90.9 billion euros (by adding the sports association budget to the sales of the sports company).In his new study “Local government, the first funder of sports”, BPCE This observatory focused on public funding for sports and focused on the crucial role of local governments. Each year, their contribution reaches 12.5 billion euros. That’s almost twice the budget for the 2024 Olympics in Paris. This is equivalent to 60% of all public support and is estimated at € 20 billion. The latter includes, for example, the provincial budget. Sports (1 billion euros) and salaries for sports teachers (5.5 billion euros).

Municipalities that own 73% of French sporting goods

Municipalities are primarily engaged in sports activities, spending € 8 billion annually. This is the second post-education spending item, with the remaining € 1.4 billion coming from sectors and regions, compared to € 3.1 billion allocated by local government authorities. Municipal achievements: Support for sports associations (360,000 in France) and professional clubs, management and organization of sporting events, relationships with the school world, or management of equipment. It also owns 73% of the 318,000 sports facilities listed in France.

“We have observed 25 years of construction and refurbishment efforts.Emphasizes Alain Tourdjman, Research Director of the BPCE Group. Over 50% of current equipment has been commissioned or refurbished since 1995. But there is still a lot to do. One-third of them were built before 1985 and have not been restored. That is, about 1,800 pools, 12,000 gymnasiums, and 5,000 multipurpose halls. “.. In 2009, the Board of Audit estimated the amount of money needed to renovate the French sports heritage was € 21 billion. This is € 6 billion to return to the standard and € 15 billion to adapt the equipment to the new expectations of practitioners. A person who certainly grew up 13 years later.

“Practitioners’ expectations are changing and their priority is now focused on well-being sports rather than performance sports. They are looking for flexibility and are increasingly attracted to home-based practices. . “

Cyril Cloup, Director of the National Association of Selected Officials for Sports (ANDES)

In the case of Cyril Cloup, a board member of the National Association of Sports Officers (ANDES), the municipality that holds the majority of the facility is: “Holding the key to the future of French sports”.. “There are inevitable issues before us, such as climate. We must already anticipate and accelerate the energy shift in sports venues. »» Alain Tourdjman correctly recalls that more than half of the equipment heated in France is heated by gas.

And there are many (other) challenges. “Elected officials prove changes in sports practicePoint out Alain Tourdjman. Practitioners’ expectations are changing and their priority is now focused on well-being sports rather than performance sports. They seek flexibility and are increasingly attracted to home-based practices. »» Virgile Caillet, Union Sport & Cycle’s general delegate, confirms this common change in sports consumption. “French people went to municipal facilities and associations, but now some prefer outdoor or private room training. Sports offers need to be readjusted for their current use. »»

€ 250 million to strengthen sports locations within the territory

Last September, President Emmanuel Macron promised to establish 5,000 sporting goods manufacturers in France with a view to hosting the Olympic and Paralympic Games in Paris in 2024. A place of sports in the territory. The plan also wants to prioritize the creation of multisport grounds, dojos, 3×3 basketball courts, padel courts and skateparks rather than funding large stadiums and swimming pools.

A study on the expectations and needs of French sports professionals commissioned by the National Sports Agency (ANS), ANDES, CNOSF, the French National Olympic Sports Commission, and Union Sports Ecycle will be published early May next year. It seems that the sports revolution is underway.