Sports forgotten in elections

If the first round of the presidential election was expected this Sunday, the subject of sports was not controversial throughout the campaign.

On March 17, only three of the twelve candidates participated in the Grand Oral in front of the entire sports family. Federations, professional leagues, advertisers, distributors, employers … 27 months after the Paris Olympics, where is the place for our policies of sports in our society? What do athletes expect from this election?

This Sunday, 12 candidates will seek the votes of 46 million voters to embody the highest authority of the Fifth Republic. For many commentators, abstention is likely to be France’s first party. In the 2017 presidential election, abstainers accounted for 25% of voters, or 11 million. By 2020, all sports federations had 17 million licensees. Figure that should guide left and right political leaders to pay attention to this sector alone. However, the envelopes assigned to the Ministry of Sports remain anecdotal, at 0.3% of the state budget. However, while only four people accepted the CNOSF invitation, only three people met the sports ecosystem: Anne Hidalgo, Janic Jadot, and Fabien Roussel. Beyond the lack of a maintainer, what we need to worry about is the lack of a real sports program. Jean Baptiste Gegan and his buddy Clement Pernia met all the candidates to co-author the book “La République du Foot” published on March 31st. Results: With no or few projects, mobilizing more than 13 billion euros on public spending (including the Ministry of Education, higher education and local governments), hiring more than 300,000 people and 20 billion euros for French.

Help yourself, and heaven will help …

Too often, sports actors intended to carry their claims (legitimate) in a decentralized order. For these presidential elections, sports families were able to formulate their proposals. Create “Excellent Sports Tourism Destinations” label, allow mutual funding to cover sports-related medical prescriptions, apply 10% VAT to sports activities, discover or program snow classes in elementary school We will resume and propose tax incentives. Construction of “1% education” type equipment … ANDES (elected sports representative), CNOSF (Olympic movement), COSMOS (employers’ organization), SPORSORA (advertiser), ANLSP (professional league), Union Sport & Cycles ( Distributors and equipment manufacturers), CPSF (Paralympic), MEDEF Sport should save time for future sports ministers.

Soccer as a revelator

Through its practice (2 million licensees), media coverage (more than 9 million followers), and local influence (average of more than 20,000 spectators in League One), football is more than just a sport. Soccer is “political” because it concerns everyone from north to south, so it highlights all the problems of society. Its financial oversight leads some to catalog it as a “right-wing sport.” And at the same time, it is a factor of integration, cohesion, discrimination, football must remain non-political, and above all, it must not be a politician to avoid any form of recovery.

Whether it’s the Football World Cup in Qatar in 2022, the Rugby World Cup in 2023, or the Paris Olympic Games in 2024, President-elect will benefit from betting on this sport. Reply from 8 pm on Sunday, April 24 Until then, stay healthy and live long!

Vincent Chaudel is a marketing expert and co-founder of the Sports Business Observatory. The Sports Business Observatory is a think tank for In & Sport companies whose mission is to provide analysis and decipherment of the evolution of sports, both economically and socially.