The Commonwealth Games want to continue to exist behind the Olympics

The Commonwealth Games, a legacy of the former British Empire, relies on small nations and atypical sports behind the Olympics and other major international conferences, with the 22nd edition being held in Birmingham (England) until August 9. doing.

It’s not easy to spend a year after the Tokyo Olympics and just five days after the end of the World Athletics Championships. Over the past few days, the Commonwealth Games package, which is held every four years, has increased, with 5,000 athletes participating this year. 72 countries and territories, most of which are former British colonies, compete in 19 areas.

Australia’s Kelsey-Lee Barber, the latest asylum to date, has won the second world javelin throw championship. The last Olympic bronze medalist has joined the list of absentees from Olympic champions Andre De Grasse, Kirani James, Niraji Chopra and British sprinter Dina Asher-Smith.

And that may not be over. The participation of the Jamaican sprinters Shelly-Ann Fraser Price, Shericka Jackson and Elaine Thompson Hera’s golden trio remains questionable.

Absence-offset by other celebrities such as swimmer Emma McKeon, Ariarne Titmas, Kaylee McKion, Adam Peaty, cyclist Geraint Thomas, Mark Cavendish-the legality of matches in these areas Revive the sexual debate. Or Francophone games are often recognized as antiquities-the first edition dates back to 1930-and it’s already struggling to be on the overloaded international sports calendar.

“These other games aren’t Olympics, but they tend to try to emulate them in terms of look, feel, and impact. Former International Olympic Committee (IOC) chairman Terence Burns said AFP. Told to.

“Events that aim to be global, but by definition limit participation to countries and regions with limited participation, face the challenge of attracting fans not only in the host city but on a global scale. I think, “he continues. Please note, by definition, that marketing and sponsorship revenue potential is limited.

For the former manufacturing city of Birmingham and its region, which was an unfortunate candidate for the 1992 Olympic Games, the venue of the Games is certainly not the size of the Olympic Games, but it is still not economically important and the total cost is Estimated £ 1 billion (€ 1.2 billion).

For Terrence Burns, the Commonwealth Games challenge has to find its own niche to “build an identity accordingly (…)”.

Work set by the event organizer. In their proposal, the program can include two or less compulsory sports, swimming and athletics, and the rest of the event is left to the choice of host city.

Target? Attract a larger audience and enhance the peculiarities of the Commonwealth Games. Commonwealth Games is already proud of several non-Olympic sports such as squash, netball and British petanque. Also, for the first time this year, women’s cricket.

Therefore, other areas that are confidential but particularly popular in certain parts of the world, such as Lacrosse in Canada and Kabaddi in India, may be integrated in the long run.

In 2021, Dame Louise Martin, President of the Commonwealth Games Federation (CGF).

Another advantage of the competition is that it allows a small country of sports in the world to exist, which is not possible during major events, so Michael Payne, a former marketing manager of the IOC, believes. increase.

“For many, it’s their only moment on the world’s sports stage with the opportunity to shine, because (…) there’s no chance of winning a medal at the Olympics,” he emphasizes.

Witness the presence of Sri Lankan efforts (2 medals at the Olympics, 17 for 23 at the Commonwealth Games) in Birmingham, squeezed by the severe economic crisis. “We want to stand in front of the flag like any other country, and as a proud country, raise our heads and stand upright,” said Dampas Fernando, head of the island’s delegation.