The extreme sports community has seen the emergence of a new actor with great ambition, the tricks.social social network. The project is led by Tony Trancard, an entrepreneur with a passion for extreme sports. “” It’s a social network for the general public, He told us. Something like Instagram or something like Twitter. A network where you can follow lovers and riders. A place where you can post photos and videos. The difference is that we are surrounded by extreme sports. There are no beauty bloggers or conspiracy theorists. »»
The platform can be accessed on mobile, tablets and computers. trick. Social is provided in the form of traditional social networks where you can post content in a variety of formats, including text, photos, and videos. The app also bundles more professional extreme sports content. Includes news articles, announcements and event reports. For sports enthusiasts, equipment advice is provided by the community. The application is also equipped with an interactive map “Tricks.land” that provides information about different practice locations. Tricks Social is designed as an entire ecosystem dedicated to extreme sports.
Tony Trancard wants to push his platform as a new compass for the extreme sports ecosystem. To do this, tricks.social specifically accommodates different types of users. Our network covers the entire extreme sports industry. There are business-to-business offers for brands, clubs and events. There is a consumer version for amateurs and enthusiasts. There is also a version for professional riders who has access to more features than regular users. »»
Specific business model
To carry out the project, the tricks.social team sought funding from various sources. We are already raising money from banks. We also used crowdfunding on the Ulule platform “. To ensure the sustainability of tricks.social in the future, Tony Trancard has set up a complex economic model. For classic users, the monthly fee is 2 euros. For professionals, the application will be free from the moment it is validated. Brands can buy their accounts in bulk. They will be able to redistribute these accounts to employees, employees, and partners. Brands can distribute more specific content to those who receive these accounts, such as research and targeted advertising. »»
Traditional social networks are usually based on advertising-based business models. They have a virtual monopoly on this source of income on the Internet. However, this is not the preferred economic model for Tony Trancard. In your application, there will be zero ads. Instead of using it, use qualitative content. »»
Tony Trancard knows that the challenge waiting for him is amazing. If the competition is called Facebook, Twitter, or Instagram, it can be defined as fierce. To confront these giants, tricks.social intends to distinguish itself as much as possible to highlight offers that are not available elsewhere. “” We are here to establish our position as a broadcaster of quality content. In our case, the content is more qualitative than other platforms where the content is drowning in many other publications. “Trancard explains.
Beyond competition with peers, young social networks must first convince their primary target, the extreme sports community. Tony Trancard’s unobtrusive ambition: ” The goal of this project is to integrate the entire extreme sports industry into a community platform.We’re not journalists and we’re not here to create content, but it’s a platform that connects content with creators. “. Tricks.social has already achieved remarkable success in its quest to establish its position in space. The platform is one of the partners of the FISE 2022 and BMX World Cup in Montpellier at the end of May. was.