We must make women’s sport more visible

have Sunday 31 July remains not a day of glory for French sport, but a day of hope for the emergence of women’s sport. , marks a chain of events that has reached new levels of visibility for women in sport. Women’s sport is the direction in which women’s sports can express themselves beyond their shackles.

“Sport must have an aesthetic side. If you remove the aesthetic side of sport, you lose 50% of it. You, you are ugly! » In 1987, cyclist Marc Madio went on to become a 13-time world champion, three-time Tour de France winner and would-be Olympic champion Genie in his career, starting with two Paris-Roubaix titles. I spoke to Longo.

Recently, scenes taken from shows broadcast after the Tour de France stage have been looped on social networks, causing bewilderment, anger, bewilderment, and, arguably in the minority, nostalgia. “I love women too much to see them suffer”Madiot added in the final discussion of the tirade, which he had only recently regretted.

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A few months ago, former presidential candidate Eric Zemmour unabashedly said about female footballers: “I’m not forbidding them to play football, but it’s not football anymore.” Misogyny has been elevated to the rank of mediator of the elegance of a discipline that would have been created exclusively for men.

In cycling, it took the Amaury Sports Organization and a handful of sponsors 33 years to revive the idea of ​​a women’s Tour de France. If the audience isn’t there yet, we have to pay tribute to the audiovisual public service’s volunteer work. By broadcasting each of her eight stages of the competition live, the audiovisual public service helped break through the invisibility of women’s sports that society had embraced for far too long.

Also read: Tour de France Women 2022: confirming and refining popular sporting successes

According to a 2019 study by Purdue University, Indiana, TV coverage of US sportswomen was only 5.4% (5.1%) compared to 30 years ago. But these figures remain misleading, as the sportswoman has been forced to return to near-total anonymity during her two major competitions, such as the Women’s World Cup and the Olympics.

Everyone must recognize that media representations of sports and athletes, more or less consciously, can contribute to the construction of sexist stereotypes that operate well beyond the realm of sports. not. Not only are broadcasts less frequent, but coverage in the women’s field is still often limited to the athlete’s appearance, age, or family life, while performance is more focused on men.

The field of progress in women’s sport remains immense. Encouraging the practice of sport from an early age, demanding equal pay, specialization conceived as a noble driver of the allure of the spectacle, or even the evolution of a governing body that is still too masculine, sport must go hand in hand. It must be the value it supports. He must make an essential contribution to social harmony.

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